When developing proposals for grant funding, perhaps the most challenging balance to achieve is that between innovation and evidence-based assurance. Grantmakers are on the lookout for transformative ideas; they seek to fund initiatives that push boundaries and redefine possibilities. Yet, at the heart of their decision-making lies a quest for security—an assurance that their investment will yield tangible, positive outcomes. This juxtaposition might seem daunting, but it’s also an incredible opportunity to show funders that your organization is bold enough to innovate—and wise enough to do it responsibly.
Informed by over 300 years of collective grant seeking experience, our team of grants experts offers three strategies for how to present fresh concepts – while proving they’re grounded in best practices – into your grant proposals.
Strategy 1: Frame Innovation within Familiarity
Innovative does not necessarily mean untested or unproven. One effective strategy is to anchor your novel idea to existing, successful models or programs. Similar to product innovation, where the research suggests that new products perform better when they are neither too familiar nor new, this approach reassures funders that your project is built upon a solid foundation while addressing a new or unmet need.
VIDEO: Lauren Steiner, CEO and Founder of Grants Plus, outlines how to conduct an effective grants landscape assessment.
Strategy 2: Use Data Creatively
Data is a powerful storytelling tool that, when used creatively, can vividly illustrate the potential of your innovation. According to research by psychologist Jerome Bruner, facts are often cited as being 20 times more likely to be remembered when presented within a story. Pair quantitative evidence with compelling narratives that bring your project to life. This blend of hard evidence and human experience enriches your proposal, making it far more persuasive.
Strategy 3: Test Before Scaling
Proposing an entirely new concept? Consider incorporating a pilot or phased approach into your proposal. This demonstrates a commitment to judicious, evidence-backed expansion and evolution. A phased approach allows you to gather critical data, refine your model, and prove efficacy on a smaller scale before a full-scale rollout.
For more on testing and scaling programs, view Nonprofit Learning Lab’s Program Management and Scaling: A Guide to Manage & Scale Programs To Reach Nonprofit Goals]
Embracing the Challenge
The dual expectations of innovation and evidence-based assurance may seem like an uphill battle but think of it as a compelling narrative in its own right. Your proposal is an opportunity to showcase your organization’s creativity and strategic thinking. It’s a testament to your willingness to innovate responsibly, ensuring that every step forward is both bold and wisely considered.
