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10 Ways to Strengthen Your Grants Program in 2025


Below are practical actions to help nonprofits adapt, compete, and thrive in today’s changing funding landscape:

1. Refocus Your Strategy

Stop chasing every opportunity. Reassess your grant-seeking strategy to prioritize funders whose missions align with yours. Less scatter, more focus.

2. Build a 12-Month Grants Calendar

Create a rolling calendar of deadlines, cultivation milestones, and reporting dates. Don’t just track submissions—plan your moves.

3. Invest in Reusable Content

Develop strong boilerplate language for common sections—organization overview, program descriptions, leadership bios, and impact data.

4. Clarify Internal Roles

Define who does what in your grant process—research, writing, approvals, reporting—and use a shared system to keep things moving.

5. Set Realistic Grant Goals

Make sure your revenue projections reflect opportunity, not pressure. Overpromising on grant income can create budget stress and team burnout.

6. Deepen Funder Relationships

Reach out when you’re not asking for money. Schedule stewardship calls, share impact updates, and explore shared priorities.

7. Track Key Performance Metrics

Monitor your win rates, renewal rates, number of proposals submitted, and new funder relationships. What gets measured gets improved.

8. Stay on Top of Trends

Understand shifts in government and private funding—like changes to DEI policies, political impacts, and corporate giving patterns.

9. Align Your DEI Language Thoughtfully

Frame your work around equity, access, and inclusion in ways that reflect your mission while navigating today’s legal sensitivities.

10. Create Space for Strategic Pause

Schedule quarterly reviews of your grant program. What’s working? What’s not? Adjust based on data, team input, and funder feedback.

You don’t need to do all 10 at once. Choose 1–2 to act on now—and revisit this list each quarter to continue strengthening your program.


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