What We Can Learn About Grants from The Giving USA 2019 Report

What can we learn from the Giving USA 2019 Report© about institutional giving and grants? Overall, now is the right time to invest in building a more strategic and ambitious grant seeking effort in order to take advantage of this growing piece of the philanthropy pie.

Highlights from the report:

  • Total giving was $428 billion in 2018. Of this, 18% came from foundations and 5% from corporations, meaning institutional giving accounted for nearly a quarter of overall giving.
  • Foundation and corporate philanthropy were the only giving types on an upswing. Foundation giving increased by 7.3% and corporate giving by 5.4% in 2018 compared to 2017.
  • Close to half of foundation grants came from family foundations, emphasizing an opportunity for organizations to focus on relationship building and storytelling to open these doors.
  • The data indicates a changing tide as more individuals shift to give via family foundations and donor-advised funds, opening new routes to funding and different approaches that grant seekers should take.
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There’s much more to understand about institutional giving inside the Giving USA 2019 Report. Because Grants Plus is a member of The Giving Institute, we are pleased to offer our clients and friends a 30% discount to purchase the report (click here and enter the code “plus”).

We will continue to track the latest trends in our sector and help organizations succeed through effective grant seeking.


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